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Channel: Uncategorized | Matt Brennan | Marketing Copywriter | Chicago, IL
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It’s OK To Stand Out

In the newspaper world, it’s called pack journalism. In the business world it’s just imitating your competition. When you write your content to the industry standard, you are telling your readers that...

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Make Me A Promise

When was the last time you picked up the newspaper, looked at the front page, and saw the above the fold headline “Welcome To Our Newspaper”? That’s right, never. It didn’t happen. So why do I see this...

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It’s About Your Readers

Maybe you always had a knack for writing. Or, English was your best class in high school and college. Maybe you had a flair for creative writing, or a knack for journalism. Now that you’re running a...

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What A French Guy Can Teach You About Creating Content For A Global Audience

This is a guest post by Antoine Bonicalzi at ContentCreatorClass.com What A French Guy Can Teach You About Creating Content For A Global Audience We all know the Internet has made our planet a much...

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How To Achieve World Domination, Make A Seven Figure Income, And Find Eternal...

How To Achieve World Domination, Make A Seven Figure Income, And Find Eternal Happiness Within 24 Hours Via Your Blog That’s quite the guarantee. Do I have your attention? Good. I’ll bet you clicked on...

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Is A Blog Coach Right For You?

How To Know When You Need A Little Extra Blogging Push There’s nothing inherently wrong with keeping your content writing in house. Lots of businesses have been searching for the right cost saving...

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Guest Blogging To Build Your Platform

Ray Kinsella was nuts. OK, so he was also fictional, but my larger point remains. Kinsella was the Iowa farmer in Field of Dreams who heard voices. Anybody telling you “If you build it, they will...

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Spring Clean Your Website For Optimal Performance

It’s that time of year. Things sit idle. They gather dust and become cluttered. It’s up to us to bring them back into working order, and clean them off. Your website is no different. If you haven’t...

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Don’t Let Sloppy Writing Cost You Business

As content marketing continues to increase in importance for businesses, writing becomes just another skill set that’s absolutely necessary to do business. You need to publish content that’s awesome....

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How To Connect With Your Readers

No one likes a smarty pants. No one likes the guy who knows he has all the answers.  The paradox is that your readers want knowledge. They want to know about your industry. They just don’t want to hear...

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How To Write For The Web

You’ve been told you need a website. You’ve been told this blogging thing is where 21st century business is at. The question becomes, do you know how to write for the web? It’s different than all those...

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Using Your Blog To Provide Value

Face it. Pretty much whatever your industry, the competition is probably stiff. It’s especially true online. Every time someone searches in your industry, thousands of search results pop up. Even if...

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The Art Of Getting Personal

Why It’s Sometimes Necessary To Talk About Ourselves On Our Business Blog, And How To Do It Without Making Your Audience Want To Stab Their Eyes Out Face it. You’re boring. No one wants to listen to...

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Drop What You’re Doing And Follow These Influencers — NOW!

Whether you’re brand new to marketing your business, or you’ve been at it for awhile, it’s important to stay current on the industry. It’s an industry constantly in flux. There are new faces out there...

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If You Want Your Readers To Respond, Just Be You

The Internet’s a crowded place. There’s no shortage of tips, tricks, how-to’s, and lists. That’s not to say you need to avoid these types of posts. To the contrary. What you need to do however, is play...

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What A French Guy Can Teach You About Creating Content For A Global Audience

This is a guest post by Antoine Bonicalzi at ContentCreatorClass.com What A French Guy Can Teach You About Creating Content For A Global Audience We all know the Internet has made our planet a much...

View Article

Is A Blog Coach Right For You?

How To Know When You Need A Little Extra Blogging Push There’s nothing inherently wrong with keeping your content writing in house. Lots of businesses have been searching for the right cost saving...

View Article


Guest Blogging To Build Your Platform

Ray Kinsella was nuts. OK, so he was also fictional, but my larger point remains. Kinsella was the Iowa farmer in Field of Dreams who heard voices. Anybody telling you “If you build it, they will...

View Article

Don’t Let Sloppy Writing Cost You Business

As content marketing continues to increase in importance for businesses, writing becomes just another skill set that’s absolutely necessary to do business. You need to publish content that’s awesome....

View Article

How To Connect With Your Readers

No one likes a smarty pants. No one likes the guy who knows he has all the answers.  The paradox is that your readers want knowledge. They want to know about your industry. They just don’t want to hear...

View Article
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